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A Non-Sales Guy's Review of Hubspot's Inbound Sales Certification Course.

hubspot-inbound-sales-method.pngTraditional sales processes frustrate the heck out of me, what about you?  A recent Hubspot Research report states that less than half of consumers say their interaction with Sales was positive.   Now they’re out to change that perception by offering a transformative sales certification class involving an Inbound Sales Methodology.  

Hubspot asked consumers to think generally about past experiences with sales representatives and whether the experience was positive or negative.  While the results leaned positive a majority of of respondents had either no opinion or somewhat negative past sales experience.


Introducing The Hubspot Inbound Sales Certification Course


The Inbound Sales Certification from Hubspot is a series of five web classes featuring Mark Roberge and a cast of senior Hubspotters out to educate Salespeople about this new sales methodology.  Mark is a Senior Lecturer at Harvard Business School and Chief Revenue Officer for Hubspot.


The 5 classes covering the entire Inbound Sales Methodology:

  • Inbound Fundamentals:  Introduction to Inbound Sales

  • Identify:  Prioritizing Active Buyers over Passive Buyers

  • Connect: Earning the Attention of Today’s Empowered Buyer

  • Explore: Understanding Buyer Context

  • Advise:  Delivering Personalized Presentations


The certification course provides students with the knowledge to identify potential buyers, develop outreach strategies, build personalized presentations and close a sale.

As a non-sales guy I welcome the transformation of the sales process as presented in Hubspot’s Sales Certification course, it’s long overdue.    I think most legacy sales folks would agree, the world has changed, the buyer’s journey has changed, it’s time for sales processes to change.   

Participants of Hubspot’s Inbound Sales Certification course will gain a solid understanding of the fundamentals of the Inbound sales methodology as it contrasts to the legacy sales process.   New and seasoned sales professionals who understand  that power has shifted to buyers will *hopefully* walk away transformed and brought into the modern sales era.  


I’ve called myself a “non-sales” person a couple of times in this post and I’d recommend this class to myself, twice.    As a small business owner I’ve always thought I needed that stereotypical sales person.   I’ve outsourced traditional sales to disastrous results.    I’ve tried cold calling, referrals, tradeshows and telling people how awesome Coolhead's Apps Admin Services are.

I’ve hated the legacy sales process but thought it was necessary to be successful.     It's not anymore, but I've come to realize that an Inbound Salesperson is.


Inbound sales is a process and like the digital world around us, it’s been transitioning how we do everything over the past few years.    Hubspot Academy defines the sales transition to make the sales process transformative in this 5 part inbound sales certification course.

Inbound sales people build a sales process that genuinely supports someone through their buyer’s journey.   As a result, both the buyer and the seller’s representative are aligned, rather than at odds with one another, throughout the buying and selling process.


2 Key take-aways from Hubspot’s  Inbound Sales Certification Course:

  • Inbound sales teams base their entire sales strategy on the buyer rather than the seller.

  • Inbound salespeople personalize the entire sales experience to the buyer’s context.



Hubspot’s Inbound Sales Certification changed the way I look at sales and sales people. While I passed I'll also stick to what I do best, Business App Consulting and team up with an Inbound Sales person.


Check Out Hubspot's New Sales Training and get Certified in this new sales methodology:   hubspot.com/sales/sales-training


I want one of these new Hubspot Certified Inbound Sales people to work with as soon as possible.   Please apply below, our prospective clients will THANK YOU!

* Training Available here: hubspot.com/sales/sales-training