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G Suite Admins Blog > Best Apps for G Suite

The Best Sales and CRM Apps for G Suite

These days, there’s nothing more important than customer experience when it comes to differentiating your business. If you want to convince your customers to stick with you, even as other competitors appear in the marketplace, then you need a reliable way to manage your relationships with each client.

There are plenty of tools out there that can help with strengthening the connection between your business and your customers. These products include everything from CRM (Customer Relationship Management) systems, to sales tools that help you to track every interaction with a client. While each of those solutions have value on their own, they can also take on additional benefits when paired with a system for productivity and teamwork, like G Suite.

To help you make the most out of your entire sales strategy, we’ve checked out some of the leading Sales and CRM G Suite apps available for this year.

  1. Shared Contacts (for Gmail)
  2. Zoho CRM
  3. Hubspot CRM
  4. Copper CRM
  5. Data Connector for Salesforce


Shared Contacts (for Gmail)


Google App Store rating: 4.1 (2,226,328 users)

Quote: 'This app provides a simple and efficient way for any user to share its contacts and group of contacts with specific people. It even works with Google Apps standard free edition...and synchronizes shared contacts perfectly with outlook, iPhone , blackberries and iPad of my organization.'

At first glance, Shared Contacts for Gmail might not seem like much of a Sales and CRM solution, but once you start diving into the features, you’re sure to see the benefits. More of a Gmail add-on than a standalone applications, Shared Contacts allows you and your team to swap and share information on clients and contacts just like you would share Google Sheets or Docs.

For members of a sales and marketing team, this makes it much easier to keep track of things like leads and prospects when attempting to boost sales revenues. You can also use your Shared Contacts to keep track of the people in your customer list that are repeat customers or VIPs. Shared Contacts is a comprehensive contact manager, with features like:

  • Instant sharing for contact groups
  • Administration of specific groups and users
  • Modify or add shared contacts in shared groups
  • Search for contacts in a matter of seconds
  • Shared contacts appear in Gmail autocomplete
  • Sync with mobile and tablets
  • Sync with Outlook Contacts
  • Permissions management

Shared Contacts for Gmail ensures that businesses can quickly and easily share labels, contact groups, address books and more with their Gmail and G Suite contacts. What’s more, you can rest assured that you’re not going to run out of space or functionality any time soon, with unlimited sharing capacity included for all users.   Check out Shared Contacts for Gmail in the G Suite Marketplace.


Zoho CRM

zoho-crm-for-googleGoogle App Store rating: 3.2 (1,794,019 users)

Quote:  'This is our first attempt at a CRM system, and we are now 2 months into the project. The team at Zoho have made several improvements/updates, the integration with Google Apps works well (some more improvements can be made), response time for support has improved drastically. This product is a MUST for anyone considering implementing CRM, plus the price is unbeatable.'

It’s hard to construct a list of the top Sales and CRM add-ons for G Suite without taking a closer look at one of the best known CRMs of all time. Zoho CRM is a state-of-the-art cloud-based customer relationship management service that’s designed to help companies of all sizes attract, delight and retain their customers.

While the Google-focused version of Zoho CRM has had a few niggles and issues over the year, it remains to be one of the most popular choices for many users. The Zoho CRM solution powers more than 150,000 businesses around the world, helping them to build better connections with their clients. Used in the G Suite, Zoho CRM allows you to bring all of your calendar appointments, emails and files together in the same comprehensive environment. Features include:

  • 360-degree view of customer interactions
  • Real-time notifications of customer actions
  • Track prospects, leads and business opportunities
  • Automate and build sales and marketing processes
  • Analyze trends and key metrics with built-in analytics
  • More than 250 world-class app integrations
  • AI sales assistant available

With Zoho CRM, companies can close more deals, nurture their leads and connect with clients across every stage of the buyer journey. You can even use the system to automate various components of your sales cycle, so your team members have more time to focus on other challenges. With Zoho CRM, you can even use the G Suite tool for free for up to 3 users, with no long-term contracts or hidden prices.

Zoho and CRM work well together to give you a more comprehensive overview of your sales and customer service strategy from start to finish. You can attach files from Google Docs into the CRM system, add tasks to Google Tasks, and even use Zoho CRM to publish forms to your Google Sites too. Check out Zoho CRM in the G Suite Marketplace.


Hubspot CRM


Google App Store rating: 4.1 (193,075 users)

Quote: 'Cool and nice app! awesome as an add-on for work'

Another fantastic addition to the list of CRM and Sales G Suite marketplace apps is the Hubspot app for G Suite. One of the most comprehensive marketing, sales and customer service software solutions on the market today, HubSpot helps companies of all sizes to build deeper relationships with their clients. Those deep relationships lead to happier customers, and better sales overall.

With the HubSpot CRM for G Suite you can keep track of every meaningful moment between your customers and your business, logging emails sent from your Gmail account, and arranging meetings within your Google Calendar. You can even access shareable links for your meetings, so your customers can quickly and easily book time with your team.

As well as giving you a range of fantastic features to help you connect with your customers, Hubspot also makes it easier to ensure that you’re tracking the success of each interactions too, with in-depth contextual information and reporting. There’s information available from dozens of sources to help you customize interactions at every touchpoint. Features include:

  • In-built collaboration tools
  • Organized and detailed interactions for every customer discussion
  • Shareable meeting links with Google Calendar
  • Automatic calendar syncing
  • Email tracking with Gmail
  • Easy set up and user interface
  • Extensive educational environment
  • Customer support from a leading team
  • Access to in-depth contextual information

To make the HubSpot application for G Suite even more appealing the service remains completely free to use for as long as you like. You can choose to stick to the free version of the plugin or upgrade to a more advanced version depending on your individual needs. Either way, you’re going to get an excellent tool to help you build stronger connections with your target audience.

When HubSpot says free, they mean it too. This means that you can connect HubSpot to your G Suite account without having to worry about things like user and usage limits.   Check out Hubspot CRM in the G Suite Marketplace.


Copper CRM


Google App Store rating: 4.9 (498,706 users)

Quote:  I've literally spent MONTHS looking for a CRM that would work seamlessly with Google Apps for Work and allow me to better manage my tasks and follow-ups. ProsperWorks is the first one that I actually got excited about and works beautifully. They're always making enhancements, too - and are really open to feedback which is awesome.

Copper CRM, previously ProsperWorks, is still a relatively new addition to the world of CRM software, and the G Suite marketplace. However, it also happens to be one of the most highly rated apps on the G Suite environment for those in search of sale and customer service support. With Copper, you can access all of the information you need to make informed decisions about how to interact with your target audience.

Copper organizes everything from email information to contact details and crucial files across your business landscape. This means that you can have all of the customer interactions that you need to keep track of in the same place, providing better context for your team members. The Copper CRM even automatically scrapes and captures all of your email correspondence and contact details for you, so that you can spend less of your valuable time on data input.

The Copper CRM experience for G Suite comes with a wide range of rich features to explore, including:

  • Automatic contact detail and email scraping
  • Management for your sales pipeline directly from Gmail
  • Recommended Google apps CRM
  • Email templates and email tracking
  • Access all your templates within Gmail
  • Schedule meetings with your Google Calendar
  • Automated workflows to limit repetitive tasks
  • In-depth reports
  • Easy-to-use setup
  • Integrations with any tool

Copper CRM is the recommend CRM add-on for the G Suite in the current Google environment, complete with automated workflows that helps you to move deals forward at break-neck speed. With Copper, you get access to advanced reporting, dashboards, leaderboards and everything else you need to transform your business performance. What’s more, everything you need is available from within your G Suite environment.

Aside from giving you a whole host of tools to play with, Copper also makes sure that you can continue to use the services that you already rely on. The integration works well with Hubspot, QuickBooks, Zendesk, and many other leading tools. Check out Copper CRM in the G Suite Marketplace.


G Suite Data Connector for Salesforce


Google App Store rating: 4.8 (539,909 users)

Quote: Easy to use and very helpful. For simple reports, it is much quicker to build them in the data connector than in Salesforce itself and the ability to pull reports created in Salesforce, and to refresh them automatically has saved me so much time. Highly recommended.

Finally, it just wouldn’t be a list of the top sales and CRM tales for G Suite if we didn’t mention at least one solution intended for Salesforce. The Data Connector for Salesforce on G Suite allows you to import custom data queries, reports and other information from your Salesforce CRM into your Sheets environment. This means that you can quickly and easily organize your CRM information, and send easy-to-understand visualizations of your data to other people on your team.

You’re not going to get the full Salesforce CRM experience with this connector, as it’s not intended for that purpose. Instead, you’re getting an environment that makes it easier to pull data from Salesforce into Sheets. You can also make changes to your Salesforce data from the Sheets environment too. This designed-for-Google G Suite add-on will allow you to perform specific operations with your Salesforce information, including:

  • Importing Salesforce data according to SOQL or custom information
  • Pull in Salesforce reports
  • Update or insert changes made in your Sheets within Salesforce
  • Refresh sheet data manually
  • Refresh sheet data according to scheduled intervals
  • Deleting data in Salesforce

The Salesforce Data Connector is particularly reliable because it comes to you from the Google Cloud Team. The add-on is covered by the Google Apps Script additional terms. Overall, if you’re looking for a convenient way to bring your Google Sheets environment and Salesforce data together, then you can’t go wrong with this simple and accessible app for G Suite.  If you have G suite and Salesforce, get the G Suite data connector for Salesforce in the G Suite Marketplace.


Choosing your Sales and CRM Solution

If you’re looking for the perfect Sales and CRM add on for G Suite, then you’re sure to find something that you need from this incredible selection of tools from the app marketplace. In a world where experience is the most important thing for any business to consider, having the right systems on hand to track sales and customers data is absolutely essential.

Which sales and CRM integrations will you be using for G Suite as we move into 2020. Are there any integrations on the market that you think we should have covered in this list? Let us know in the comments section below.

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