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G Suite Admins Blog > Unified Communications, Google Cloud Platform

How to Migrate Communications to the Cloud with Google Voice for G-Suite

These days, Google is working harder than ever to show customers that they can migrate their day-to-day business practices into the cloud. Since Google and the GCP team decided to focus more of their attention on serving the enterprise, we've seen the introduction of various new features and functionality intended to make the Google environment more appealing to business owners. 

Over the last few months alone, Google has introduced new security and protection features for G-Suite users, advanced ways to migrate content into the Google cloud, and even numerous options for businesses that want to maintain a multi-cloud environment. However, moving data into the cloud is just one stage in many digital transformation projects. Another aspect of the enterprise that many business leaders want to take into the cloud, is communication. 

For years, VoIP and cloud communications have proven themselves to be the go-to solution for companies that need flexibility, scalability, and better cost efficiency with their communications. With voice available on the cloud, there's no need to invest in expensive on-premise hardware and network switches. Additionally, it's cheaper and easier to make audio and video calls with users across the world. It's no wonder that Google has decided to extend its communication capabilities with the arrival of Google Voice. 

Introducing Google Voice for the G-Suite 

Google believes that a missed call can mean a missed sale or even a disappointed and lost customer for many modern businesses. In the age of customer experience, losing a call means losing a crucial opportunity for conversion and brand growth. That's why phone systems are just as important in today's digital era as they were in the age before the internet. 

Although it's fair to say that the digital environment has delivered more unique ways for customers to interact with brands, like email, social media and chat, that doesn't mean that there isn't still a place for business phone systems in the enterprise. Voice is still the primary method of communication that most customers choose when they need help with a product and service. Fortunately, with the right digital voice strategies, companies can take their communication stack with them into the cloud. 

Google Voice on the cloud will allow businesses to tap into phone systems that are simpler, more cost-effective and more scalable. As one of the most recent additions to the G-Suite communication and collaboration solution, Google Voice helps customers like Dow Jones and Nielson to migrate their phone systems more seamlessly into the cloud. This ensures that these brands can offer their employees greater flexibility in how they receive, make and manage calls across a host of devices. With a phone system that's smart enough to block fraudulent callers and understand business schedules, employees can really get more done. 

What Can You Do With Google Voice?

Google Voice is still a relatively new entry to the market, but its functionality is growing at a rapid pace. That makes sense when you consider the fact that Google is striving to keep up with other communication providers in the cloud, like Amazon and Microsoft. Some of the most recent additions to come to Google Voice in the summer of 2019 include:

  • Auto-attendant: Admins can set up automated menus to make sure that customers are routed to the right agents, without having to record messages. Wavenet text-to-speech functionality through Google means that Google Voice can read out menus in up to nine different languages while sounding completely natural.
  • Global growth: Google Voice is now available in 9 countries and counting. Google plans to deliver this functionality to as many markets as possible in the months to come. 
  • Advanced audio control: Employees now have the option to choose which headset and speaker system they want to use during calls, and which device they want to hear ringing. For instance, you can set your laptop to ring if you don't always wear your headset, so you never miss a call. 

For companies interested in taking their G-Suite experience to the next level, now could be the perfect time to test out Google Voice functionality. You can speak to a G-Suite representative to see about having Voice functionality added into your Google portfolio.