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Although 54 per cent of Americans - 133 million people - are active users of Facebook, 'social media' sites such as Facebook and Twitter were less important than sites or apps in driving traffic to websites.
Just 9% of U.S. adults say they follow news recommendations from Facebook or Twitter ‘very often’ on any digital device - compared with 36% who say the same about directly going to a news organization’s site or app.
Just 9% of U.S. adults say they follow news recommendations from Facebook or Twitter ‘very often’ on any digital device - compared with 36% who say the same about directly going to a news organization’s site or app.